________ is the variation between the true mean value in the population of the variable of interest and the observed mean value obtained in the marketing research project.
A)Measurement error
B)Recording error
C)Total error
D)Cheating error

Question

Quizplus · Accepted Answer

Total error encompasses all types of errors, including measurement and recording errors, that contribute to the difference between the true mean and the observed mean in a research project.

________ Is the Variation Between the True Mean Value in the Population