Descriptive research is conducted for all of the following reasons except ________.
A)to describe the characteristics of relevant groups,such as consumers,salespeople,organizations,or market areas
B)to determine the degree to which marketing variables are associated
C)to understand which variables are the cause and which variables are the effect of a phenomenon
D)to determine the perceptions of product characteristics

Question

Quizplus · Accepted Answer

Descriptive research is conducted to describe the characteristics of relevant groups, to determine the degree of association between marketing variables and to determine the perceptions of product characteristics. However, it does not help in understanding the cause and effect relationship between variables, which is the purpose of causal research.

Descriptive Research Is Conducted for All of the Following Reasons