Just being a part of different types of social media and analyzing what people are talking about cannot yield a basic understanding of customers.
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Q22: Symbolic analysis attempts to analyze the symbolic
Q23: Depth interviews uncover less depth of insights
Q24: Participants in online focus groups receive a
Q26: Projective techniques generally require personal interviews with
Q27: In role playing,the researcher assumes that the
Q29: Laddering requires interviewers to be trained in
Q30: During depth interviews,probing is of critical importance
Q31: Private online communities can play the role
Q32: Online focus groups are appropriate for every
Q33: Unlike traditional focus groups,online focus group participation
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