A ________ design to measure the effectiveness of a test commercial for Sears would be implemented as follows.Two groups of respondents would be recruited on the basis of convenience.Only the experimental group would be exposed to the TV program containing the test (Sears)commercial.Then attitudes toward the department store of both the experimental and control group respondents would be measured.The effectiveness of the test commercial is measured as O₁ - O₂. A)one-shot case study B)pretest-posttest control group C)static group D)one-group pretest-posttest

Question

Quizplus · Accepted Answer

This design is a static group comparison because it involves two groups, where only the experimental group is exposed to the treatment (the Sears commercial), and there is no pretest. The control group serves as a comparison to evaluate the effect of the commercial.

A ________ Design to Measure the Effectiveness of a Test