________ scaling and ________ scaling both are comparative in nature.Both result in ordinal data and might result in the respondent disliking the brand ranked 1 in an absolute sense.
A)Paired comparison;constant sum
B)Rank order;paired comparison
C)Rank order;constant sum
D)Q-sort;constant sum

Question

Quizplus · Accepted Answer

Rank order and paired comparison scaling are comparative in nature, meaning they compare items against each other rather than evaluating them in isolation. This can lead to ordinal data, where items are ranked or ordered relative to each other, but does not necessarily reflect the absolute value or preference for the top-ranked item.

________ Scaling and ________ Scaling Both Are Comparative in Nature

Scaling and Scaling Both Are Comparative in Nature