In a ________,respondents rate the objects by placing a mark at the appropriate position on a line that runs from one extreme of the criterion variable to the other.
A)semantic differential scale
B)Likert scale
C)continuous rating scale
D)Stapel scale

Question

Quizplus · Accepted Answer

This description best fits the continuous rating scale, where respondents are asked to rate an object by placing a mark on a line that represents the range of the criterion variable. The other scales listed have slightly different formats. A semantic differential scale uses bipolar adjectives and a seven-point rating scale, while a Likert scale uses a series of statements with a five-point rating scale. A Stapel scale is similar to a semantic differential scale but uses a single adjective and requires respondents to rate the object on a unipolar scale.

In a ________,Respondents Rate the Objects by Placing a Mark