Which statement best explains how the concept of company branding is related to technical communication?
A) Branding is concerned with making money, and employees are paid to help companies make money.
B) Branding is concerned with the image that a company presents to the world, and that image includes its documents.
C) Branding is largely concerned with color choices, so a document must contain the company's colors.
D) Branding is concerned with slogans, and you might have to write a slogan for your department.

Question

Quizplus · Accepted Answer

Company branding is about creating a consistent image for a company, so that it becomes easily recognizable and memorable to customers. Technical communication, such as documents, is part of the image that a company presents to the world. Therefore, technical communicators need to be aware of a company's branding guidelines and ensure that any documents they create reflect the company's brand.

Which Statement Best Explains How the Concept of Company Branding