You are writing a report advocating that your company increase its use of social media. Your manager has said several times that she does not like to mix social media and business. She has pointed out several social-media problems that other companies have created for themselves. Which purpose statement would be best for a report to your manager?
A) The purpose of this report is to show how the coolest social-media apps can deliver content to a hip, urban audience.
B) The purpose of this report is to prove that social-media disasters rarely happen and that social media are the wave of the future.
C) The purpose of this report is to demonstrate how the speed and flexibility of social media can help our company reach a growing audience of young adults with controlled, targeted messaging.
D) The purpose of this report is to show how our company can get on the social-media bandwagon before it is too late.

Question

Quizplus · Accepted Answer

Choice C focuses on the benefits of using social media for targeted messaging, demonstrating how it can help the company reach a growing audience while maintaining control over the message. This approach addresses the manager's concerns about potential social-media problems and emphasizes the advantages of using social media in a strategic and controlled manner. Choice A is too focused on the appeal of social-media apps and may not address the manager's concerns, while Choice B is not entirely accurate and may not be persuasive. Choice D is too vague and does not provide a clear rationale for why the company should increase its use of social media.

You Are Writing a Report Advocating That Your Company Increase