Your company has completed an audience analysis for the manual you are writing for users of a new accounting system. The manual will be given to the 750 employees in the company's accounting department. Some members of the audience are experienced accountants and others are not; some have MBA degrees and others have bachelor's or associate's degrees; some were recently hired and some are long-term employees; some are managers and some are bookkeepers. How might you best accommodate your audiences?
A) Include different sections for the different audiences.
B) Write the manual to the lowest level of the audience.
C) Write the manual to the highest level of the audience.
D) Prepare an audience profile sheet.

Question

Quizplus · Accepted Answer

Including different sections for the different audiences would best accommodate the different levels of experience and education. This allows experienced accountants to skip over basic information and new hires to receive the necessary foundational information. It also ensures that the manual is not too basic or too advanced for any particular group. Additionally, including subsections within each section can further tailor the material to different levels of expertise.

Your Company Has Completed an Audience Analysis for the Manual