The most important form of content validity is face validity.

Question

Quizplus · Accepted Answer

While face validity is important in stimulating respondents to take the survey seriously and ensuring that the questions appear to be measuring what they are intended to measure, it is not the most important form of content validity. The most important form of content validity is construct validity, which measures the extent to which a survey's questions actually measure the specific construct or attribute the researcher intended to measure.

The Most Important Form of Content Validity Is Face Validity