The type of arrangement in which the licensor permits the licensee to sell certain goods under the licensor's trademark or logo is called:
A) trademark lease agreement.
B) shared benefit agreements.
C) franchise agreement.
D) none of these are correct.

Question

Quizplus · Accepted Answer

A franchise agreement is the type of arrangement in which the licensor permits the licensee to sell certain goods under the licensor's trademark or logo. A trademark lease agreement does not involve permission for the licensee to sell goods. Shared benefit agreements are not specific to trademark licensing and are too broad of a category to be considered the correct answer.

The Type of Arrangement in Which the Licensor Permits the Licensee