When it appears a crisis is imminent in an organization, the crisis management strategy should:
A)provide internalizing information to build a positive public opinion toward the organization.
B)shift from internalizing messages to instructing messages that tell the public how to respond to the crisis.
C) intensify so that the affected publics know what to do.
D) shift to adjusting messages intended to help people cope with the effects of the crisis.

Question

Quizplus · Accepted Answer

When a crisis is imminent, the priority is to provide clear instructions to the public on how to respond to the crisis, ensuring safety and minimizing harm.

When It Appears a Crisis Is Imminent in an Organization