Which of the following statements is true?
A)The more customers a company has,the better off the company is.
B)A company should spare no expense to provide customer satisfaction.
C)Most customers stop doing business with a company because of poor product or service quality.
D)Cost-benefit analysis can help identify customers that cost more than they are worth to the company.

Question

Quizplus · Accepted Answer

Cost-benefit analysis can help a company identify customers that cost more than they are worth, allowing the company to focus on retaining valuable customers and reducing expenses associated with less profitable customers. Statements A and B are incorrect as having more customers does not necessarily mean the company is better off, and providing unlimited customer satisfaction can be costly and not always profitable for the company. Statement C is also incorrect as studies have shown that a majority of customers stop doing business with a company due to poor customer service.

Which of the Following Statements Is True