A business that selects a differentiation strategy ________.
A) adds cost to an activity, provided it has a positive margin
B) provides essential functions at lowest costs
C) imitates rival companies' strategy and products
D) always tries to price its products' higher than its competitors' products

Question

Quizplus · Accepted Answer

A differentiation strategy involves adding unique features or attributes to a product or service that sets it apart from competitors. This often results in added costs, but as long as the margin is positive, the business can still profit from selling the differentiated product.

A Business That Selects a Differentiation Strategy ________