The strength of bargaining power of the customer does not depend on the availability of substitutes.

Question

Quizplus · Accepted Answer

The strength of bargaining power of the customer is affected by the availability of substitutes. If there are many substitutes available for a product or service, customers can easily switch to another option, reducing their bargaining power. On the other hand, if there are no or very few substitutes available, customers have limited options, increasing their bargaining power.

The Strength of Bargaining Power of the Customer Does Not