Which of the following is TRUE of new entrants?
A) They have strong customer loyalty.
B) They will have records on customers' purchase habits.
C) They can capture the market with new and innovative services.
D) They can lock in suppliers to gain a competitive advantage.

Question

Quizplus · Accepted Answer

New entrants often have the advantage of starting fresh with new and innovative services or products, which can attract customers away from established competitors. However, new entrants may not have records on customers' purchase habits or strong customer loyalty yet, and may not have the resources to lock in suppliers for a competitive advantage.

Which of the Following Is TRUE of New Entrants