In RFM analysis, customers who have bought the least expensive items are indicated by an M score of ________.
A) 2
B) 5
C) 1
D) 4
Correct Answer:
Verified
Q5: RFM analysis is a complex technique that
Q6: In RFM analysis, an F score of
Q7: What is database marketing?
Q8: RFM analysis can be a useful tool
Q9: The RFM score is obtained by ranking
Q11: Which of the following RFM scores refers
Q12: In RFM analysis, an R score of
Q13: Data mining techniques are essential for database
Q14: Databases are not a key component of
Q15: A high F score denotes that the
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