Customer relationship management (CRM), as an application that must be included in a true enterprise resource planning (ERP) product, includes ________.
A) cash management
B) HR management
C) sales prospecting
D) capacity planning

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) specifically focuses on managing customer interactions and improving relationships with them. Therefore, the best choice from the given options is C, which is sales prospecting. Option A (cash management) and option D (capacity planning) are not directly related to CRM, while option B (HR management) is more closely related to personnel management rather than customer relationship management.

Customer Relationship Management (CRM), as an Application That Must Be