Primary deviance occurs when an individual violates a norm and is viewed as deviant but rejects the deviant label and maintains a conformist conception of herself or himself.

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Primary deviance is the initial act of violating a norm and being labeled as deviant. The individual may reject the deviant label and maintain a conformist identity, which is known as primary deviation. It is only when the individual continues to engage in deviant behavior and accepts the deviant label that secondary deviance occurs.

Primary Deviance Occurs When an Individual Violates a Norm and Is