The production concept and product concept are orientations that are more likely to lead to marketing myopia than the marketing concept and the societal marketing concept are.

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The production and product concepts focus on the company's internal capabilities and product features rather than on meeting the needs and wants of customers. This narrow focus can lead to marketing myopia, which is a short-sighted approach that emphasizes selling products rather than creating value for customers. In contrast, the marketing concept and the societal marketing concept are more customer-focused and take a broader view of the role of marketing in society, which can help prevent marketing myopia.

The Production Concept and Product Concept Are Orientations That Are