Building,keeping,and growing profitable relationships by delivering customer value and satisfaction is called .
A)customer perceived value
B)customer relationship management
C)database marketing
D)societal marketing
E)customer lifetime value

Question

Quizplus · Accepted Answer

Building, keeping, and growing profitable relationships by delivering customer value and satisfaction is called customer relationship management. It involves strategies and techniques for managing interactions with customers and prospects, with the goal of improving customer satisfaction, loyalty, and retention. The other options are related concepts but do not fully capture the idea of managing customer relationships.

Building,keeping,and Growing Profitable Relationships by Delivering Customer Value and Satisfaction