The marketing world is embracing because consumers can wield greater power and control in the marketplace through communication technologies.
A)market segmentation
B)customer- managed relationships
C)partner relationship management
D)supply chain management
E)target marketing

Question

Quizplus · Accepted Answer

Customer-managed relationships refer to consumers having greater control over the communication and interaction with brands and companies, thanks to communication technologies such as social media and mobile devices. This shift in power allows consumers to dictate their preferences, needs, and expectations, and companies must adapt their marketing strategies and tactics accordingly. Market segmentation, target marketing, partner relationship management, and supply chain management are important concepts in marketing but do not address the specific trend of customer-managed relationships.

The Marketing World Is Embracing Because Consumers Can Wield Greater