uses buyers' perceptions of what a product is worth,not the seller's cost,as the key to pricing.
A)Product image
B)Variable cost
C)Customer value- based pricing
D)Price elasticity
E)Cost- based pricing

Question

Quizplus · Accepted Answer

Customer value-based pricing uses buyers' perceptions of what a product is worth to determine its price, instead of the seller's cost or other factors like competition or demand. It focuses on creating value for the customer and pricing accordingly, rather than setting a fixed markup or basing price solely on production costs.

Uses Buyers' Perceptions of What a Product Is Worth,not the Seller's