What is a major advantage of product bundle pricing?
A)It combines the benefits of the other pricing strategies.
B)It offers consumers less value for the money.
C)It creates a brand experience for consumers.
D)It can promote the sales of products consumers might not otherwise buy.
E)It allows a company to offset the costs of disposing of by- products.

Question

Quizplus · Accepted Answer

Product bundle pricing can promote the sales of products that consumers might not otherwise buy by offering them as part of a bundle with other products they want, making them seem more attractive and increasing their perceived value.

What Is a Major Advantage of Product Bundle Pricing