Which of the following refers to the prices that a buyer carries in his or her mind and refers to when looking at a given product?
A)geographical prices
B)dynamic prices
C)promotional prices
D)reference prices
E)target prices

Question

Quizplus · Accepted Answer

Reference prices refer to the prices that a buyer carries in his or her mind and refers to when looking at a given product. This can be influenced by past experiences, advertising, and competitor pricing.

Which of the Following Refers to the Prices That a Buyer