Joanie Calvert is experiencing a disagreement with intermediaries in the channel over who should do what and for what rewards.Joanie is experiencing .
A)channel conflict
B)channel disintermediation
C)channel intermediation
D)a tying disagreement
E)third- party logistics

Question

Quizplus · Accepted Answer

Joanie Calvert is experiencing channel conflict, which refers to a situation where there is a disagreement or dispute between members of a marketing channel (in this case, intermediaries) over roles, responsibilities, and rewards. This can arise due to differences in goals, perceptions, or values among channel members.

Joanie Calvert Is Experiencing a Disagreement with Intermediaries in the Channel