Which of the following should be the first step in designing a marketing channel?
A)identifying what consumers want from the channel
B)evaluating intermediaries
C)identifying channel objectives
D)exploring international opportunities
E)analyzing channel alternatives

Question

Quizplus · Accepted Answer

The first step in designing a marketing channel is to identify what consumers want from the channel, as this will guide the development of a channel strategy that meets consumer needs and preferences.

Which of the Following Should Be the First Step in Designing