The four major steps of designing a channel system are analyzing consumer needs,setting channel objectives,,and evaluating the alternatives.
A)seeking regulatory approval
B)measuring objectives
C)establishing a budget
D)identifying major channel alternatives
E)seeking legal advice

Question

Quizplus · Accepted Answer

The four major steps of designing a channel system are analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating the alternatives. Seeking regulatory approval, establishing a budget, and seeking legal advice may be relevant to the process, but they are not among the four major steps. Measuring objectives may be part of evaluating the alternatives, but it is not one of the four major steps in designing a channel system.

The Four Major Steps of Designing a Channel System Are