Marketers who use shopper marketing use the retail store itself as an important marketing medium.

Question

Quizplus · Accepted Answer

Shopper marketing is all about understanding the behavior and preferences of shoppers in a retail environment and using that knowledge to create targeted marketing campaigns. By using the retail store itself as a key marketing medium, marketers can strategically place advertisements, displays, and promotions to influence the shopper’s decision-making process at the point of purchase.

Marketers Who Use Shopper Marketing Use the Retail Store Itself