The communications process should start with mass media advertising to reach many consumers.

Name: The communications process should start with mass media advertising to reach many consumers.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The communications process should start with identifying the target audience and their needs, and then selecting the most effective communication channels to reach them. Mass media advertising might not always be the most efficient way to reach the desired audience.

The Communications Process Should Start with Mass Media Advertising to Reach