Today,marketers are moving toward viewing communications as managing the over time.
A)product life cycle
B)word- of- mouth influence
C)advertising agency
D)nonpersonal communication channels
E)customer relationship

Question

Quizplus · Accepted Answer

Managing communications over time indicates a focus on maintaining and improving the relationship with the customer, rather than just promoting a product. Customer relationship management (CRM) is a strategy that emphasizes building and maintaining long-term relationships with customers, and is becoming increasingly important in modern marketing.

Today,marketers Are Moving Toward Viewing Communications as Managing the Over