To produce better communications consistency,a unified company image,and greater sales impact,some companies employ a(n).
A)media planner
B)public relations specialist
C)advertising agency
D)personal sales force
E)marketing communications director

Question

Quizplus · Accepted Answer

A marketing communications director is responsible for creating a unified plan for all of a company's communication efforts, including advertising, public relations, and sales promotions. This helps to ensure consistency in messaging and branding, leading to a stronger company image and increased sales impact. The other options may address some aspects of communication, but not the comprehensive approach that a marketing communications director can provide.

To Produce Better Communications Consistency,a Unified Company Image,and Greater Sales