Which of the following is NOT a major category in a company's promotion mix?
A)advertising
B)public relations
C)sales promotion
D)strategic positioning
E)direct marketing

Question

Quizplus · Accepted Answer

The major categories in a company's promotion mix are advertising, public relations, sales promotion, direct marketing, and personal selling. "Strategic positioning" is not a category in the promotion mix.

Which of the Following Is NOT a Major Category in a Company's