Companies use all of the following methods to set their advertising budget EXCEPT the .
A)percentage- of- sales method
B)integrated method
C)objective- and- task method
D)affordable method
E)competitive- parity method

Question

Quizplus · Accepted Answer

All of the other methods listed (percentage-of-sales, objective-and-task, affordable, and competitive-parity) are commonly used by companies to set their advertising budget. The integrated method is not a commonly recognized method for setting an advertising budget.

Companies Use All of the Following Methods to Set Their