Marketers using humor in their messages claim that they attract more attention and create more loyalty and belief in the brand.This type of message is called a(n)appeal.
A)moral
B)standard
C)emotional
D)structural
E)rational

Question

Quizplus · Accepted Answer

The use of humor in messages is part of the emotional appeal, as it aims to create positive feelings and associations with the brand. This type of appeal is known to be effective in capturing attention and creating stronger connections with the audience. The other options refer to different types of appeals, such as moral (appealing to values and ethics), standard (conforming to social norms), structural (using logical arguments and evidence), and rational (focusing on practical benefits and features).

Marketers Using Humor in Their Messages Claim That They Attract