When a media planner determines whether an advertisement for diapers should be placed in Parents magazine or Maxim,the planner is evaluating the media vehicle's .
A)audience quality
B)cost per exposure
C)editorial quality
D)market coverage
E)audience engagement

Question

Quizplus · Accepted Answer

The media planner is determining which publication will reach the target audience for the diaper advertisement. Therefore, the evaluation is based on audience quality, specifically whether the audience of Parents magazine or Maxim is more likely to be interested in buying diapers.

When a Media Planner Determines Whether an Advertisement for Diapers