After creating a message strategy statement,the advertiser must develop a compelling that will bring the message strategy to life in a distinctive and memorable way.
A)customer benefit
B)media vehicle
C)execution style
D)creative concept
E)customer strategy

Question

Quizplus · Accepted Answer

The creative concept is the execution of the message strategy statement in a distinctive and memorable way. It should be compelling and bring the message strategy to life. The customer benefit, media vehicle, and execution style are all important elements of advertising, but they are not specifically related to bringing the message strategy to life. Customer strategy is a broader concept that includes all aspects of the customer experience and is not related specifically to advertising.

After Creating a Message Strategy Statement,the Advertiser Must Develop a Compelling