In an attempt to set the company apart from its competitors,United Parcel Service has its employees wear brown uniforms and drive brown trucks.What type of public relations tool is UPS using?
A)product publicity
B)corporate logos
C)buzz marketing
D)corporate identity materials
E)public service materials

Question

Quizplus · Accepted Answer

UPS is using corporate identity materials by having its employees wear brown uniforms and drive brown trucks to create a consistent visual image for the company.

In an Attempt to Set the Company Apart from Its