Apex detergent is relatively undifferentiated from two other detergent brands,Acme and Brighton detergents.Therefore,Apex is most likely to require which of the following?
A)a higher price
B)a different target market
C)heavy advertising to set it apart from others
D)a new package
E)a slice- of- life style

Question

Quizplus · Accepted Answer

Since Apex is relatively undifferentiated from other detergent brands, heavy advertising is necessary to set it apart from others and create brand recognition and loyalty. This can include highlighting unique features or benefits that the other brands do not offer, such as eco-friendliness, superior stain-removing power, or a particular scent or fragrance. A higher price may not be feasible if the product is not significantly different or superior to the competition, and a different target market or slice-of-life style may not be appropriate if the product is intended for a general audience. A new package may also not be necessary if the existing package is already functional and effective.

Apex Detergent Is Relatively Undifferentiated from Two Other Detergent Brands,Acme