How does database marketing benefit consumers?
A)Companies make name- brand products and images readily available to customers.
B)Customers receive faster and more reliable service from companies.
C)Companies match customer needs and interests with products and services.
D)Customers receive instant credit from more companies.
E)Customers receive better prices on products and services that they need.

Question

Quizplus · Accepted Answer

Database marketing allows companies to collect and analyze customer data, allowing them to better understand their needs and interests. This results in companies being able to match products and services to specific customers, providing a more personalized experience. This benefits consumers by saving them time and effort in finding products that match their needs, as well as potentially providing them with access to products and services that they might not have otherwise known about.

How Does Database Marketing Benefit Consumers