Why are historically online shops such as Zappos.com adding catalogs to their marketing methods?
A)to offer a wider array of merchandise
B)to provide comparative information for customers
C)to save production money spent online
D)to drive online sales
E)to reduce the need for telemarketers

Question

Quizplus · Accepted Answer

Adding catalogs can help drive online sales as some customers may prefer to browse and make purchases through a physical catalog rather than solely online. It can also help to reach customers who may not have access to or prefer to shop online.

Why Are Historically Online Shops Such as Zappos