Data about the recency,frequency,and monetary value of past purchases are included in the _ category of a customer database.
A)geographic
B)assessment
C)behavioral
D)demographic
E)psychographic

Question

Quizplus · Accepted Answer

Recency, frequency, and monetary value of past purchases are indicative of a customer's behavior and are therefore included in the behavioral category of a customer database. The geographic category considers a customer's location, the demographic category considers characteristics such as age, gender, and income, and the psychographic category considers personality traits and values. The assessment category is not a typical category used in customer databases.

Data About the Recency,frequency,and Monetary Value of Past Purchases Are