Amazon.com was the first company to use _ ,which is technology that sorts through customer purchasing patterns to create personalized site content.
A)customer filtering
B)personalized marketing
C)database marketing
D)collaborative filtering
E)records management

Question

Quizplus · Accepted Answer

The technology described is collaborative filtering, a type of recommendation system that uses data from multiple users to suggest products or content based on similarity in purchasing or browsing behavior. Amazon.com was a pioneering user of collaborative filtering, which helped the company to personalize the shopping experience for customers and increase sales.

AmazonCom Was the First Company to Use _ ,Which Is