Which of the following is a primary disadvantage of viral marketing?
A)The brand associated with the viral message is usually forgotten.
B)The costs of viral marketing are too high for most companies.
C)Marketers have little control over who receives the viral message.
D)Viral messages are blocked by most search engines.
E)Viral messages are offensive to many potential customers.

Question

Quizplus · Accepted Answer

Marketers have little control over who receives the viral message, which means that it might not reach the intended target audience. This lack of control also means that the message could spread to the wrong audience, potentially damaging the brand's reputation.

Which of the Following Is a Primary Disadvantage of Viral