are those runner- up firms that are working to increase their market share in an industry.
A)Market followers
B)Market analyzers
C)Market leaders
D)Market challengers
E)Market nichers

Question

Quizplus · Accepted Answer

Market challengers are firms that are not market leaders but are working to increase their market share. They may use strategies such as innovation, pricing or advertising campaigns to challenge the market leader and gain a larger share of the market.

Are Those Runner- Up Firms That Are Working to Increase