Having identified and evaluated its major competitors,the company now must design broad competitive marketing strategies by which it can gain competitive advantage through superior .
A)target locations
B)customer value
C)employee value
D)employee service
E)compensation

Question

Quizplus · Accepted Answer

The company can gain competitive advantage by offering superior customer value compared to its competitors. This can be achieved by providing better quality products, superior customer service, and competitive pricing. Focusing on customer value can help the company differentiate itself from its competitors and attract more customers. Target locations, employee value, employee service, and compensation may also be important factors, but they are less likely to be the primary sources of competitive advantage for the company.

Having Identified and Evaluated Its Major Competitors,the Company Now Must