If a company's aim is to make its own and competing products obsolete and serve customers who want state- of- the- art products and services,it is using a value discipline called .
A)promotional innovation
B)product leadership
C)market leadership
D)captive- product innovation
E)new product innovation

Question

Quizplus · Accepted Answer

The value discipline described in the question is product leadership, which focuses on creating state-of-the-art products and constantly improving them to stay ahead of the competition. This value discipline prioritizes innovation and has a strong focus on research and development.

If a Company's Aim Is to Make Its Own and Competing