The best- known product portfolio planning method was developed by .
A)James P.Hess
B)the SWOT Consulting Group
C)the Boston Consulting Group
D)the SRI Consulting Firm
E)Philip Kotler

Question

Quizplus · Accepted Answer

The best-known product portfolio planning method is the Boston Consulting Group (BCG) matrix, which was developed in the 1970s. It is a widely used tool for analyzing a company's product portfolio and making strategic decisions about resource allocation and investment. James P. Hess, the SWOT Consulting Group, SRI Consulting Firm, and Philip Kotler are also notable figures in the field of marketing, but they did not develop the BCG matrix.

The Best- Known Product Portfolio Planning Method Was Developed by