Business portfolio planning involves two steps: and .
A)identifying internal strengths;identifying external opportunities
B)conducting a SWOT analysis;establishing marketing controls
C)identifying growth opportunities;evaluating growth opportunities
D)identifying SBUs;assessing the attractiveness of SBUs
E)analyzing the current business portfolio;shaping the future business portfolio

Question

Quizplus · Accepted Answer

Business portfolio planning involves analyzing the current business portfolio, which includes assessing the performance of existing strategic business units (SBUs) and identifying areas for improvement. The next step is shaping the future business portfolio by reallocating resources to more promising SBUs and divesting poorly performing ones.

Business Portfolio Planning Involves Two Steps: and