When dealing with a(n)_,managers must decide whether to invest in it in an attempt to build it into a star or cash cow or whether to phase it out.
A)cat
B)cash cow
C)question mark
D)dog
E)exclamation mark

Question

Quizplus · Accepted Answer

The question mark represents a product or service with low market share in a growing market. This makes it a risky investment, but also has potential for growth. Managers must consider whether to invest in it to build it into a star or cash cow, or phase it out if it shows little potential for success. The other options (A) cat and (D) dog represent products with low market share in a low-growth market, while (B) cash cow represents a high-market share product in a low-growth market and (E) exclamation mark is not a recognized term in this context.

When Dealing with A(n)_,managers Must Decide Whether to Invest in It